Stop guessing why users aren't sticking around.
Product and technical strategy for health and wellness startups. Find out what's holding your product back, what to simplify, and what to build next.
Product and technical strategy for health and wellness startups. Find out what's holding your product back, what to simplify, and what to build next.
You built the product exactly the way you imagined. Everyone told you it was amazing.
Your agency or AI executed your vision perfectly. Somehow, almost nobody sticks around.
Everyone's saying nice things. Nobody's buying, or asking for more.
You've had plenty of feature ideas. Every time you build one, people still don't come back.
Most technical advisors can code, or they can read a customer. Rarely both.
I spent years as a senior engineer shipping production software, including a partner integration that generated $1M in annual revenue in two weeks. I've spent just as long sitting with founders while they talk to real users. That combination is what this work actually needs.
Offshore agencies and AI build what you ask for. They won't push back when you don't know what to ask for.
I'm not a developer for hire. I'm the second opinion you don't have. A dev shop builds what you tell them to build. I tell you what's worth building.
A structured teardown of what you've already built. I use the product like a first-time customer, dig into your usage data, and understand your vision. You get a plain-English six-month roadmap, plus the technical recommendations to get there: a written report, wireframes, product requirements, and a call to walk through it.
For founders who want that second set of eyes permanently. A weekly session reviewing what shipped, what customers said, and what's next, plus async access for decisions that can't wait. Think fractional CTO, without the fluff or the full-time salary.
Sometimes the answer is that something needs to actually get built, not just advised on. Priced like senior, hands-on engineering time, not agency day rates, so it's only the right call when handing this off to your own team genuinely isn't an option.
If I don't think I can help, I'll say so in the first ten minutes of the call.
Book a Product Checkup Call"Feargal quickly got up to speed on our product, identified key technical gaps, and helped us prioritize roadmap decisions that saved us time and money. He brought clarity where there was chaos."
Burak Duvenci"He helps me feel confident about technical decisions by breaking things down in a way that makes sense. It's like having a knowledgeable friend in your corner who's genuinely invested in your success."
Athena SeesYou probably don't need to replace them. You need someone who isn't billing you by the hour to tell you what they never will. I don't build, I evaluate, sometimes design, and advise. Most clients keep their existing team and just make better decisions about how to use them.
You can, and you should, for a lot of it. Where it falls short is judgment calls that need context an AI doesn't have: your actual customers, your actual codebase, your actual constraints. I use AI tools daily in my own work. This is what happens when someone who does that full-time puts it to use on your specific product.
It's where I've chosen to specialize. Founders in this space are usually already spending real money with an agency, which tells me they're serious, and the product lives or dies on whether a real person keeps coming back, not whether the feature list looks impressive. That's exactly the problem I'm built to solve.